About Our Online Store

Azad India is a legacy brand focusing on handcrafted, indigenous products. Azad India is a multi-category store brand with a unique ethnic, artisanal positioning across the categories of fashion, lifestyle, and home décor. The company has established a brand built on artisanal heritage and tradition, inherited across various product categories.

Azad India managed by the experienced professionals and design experts. Azad India links around 1,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process. Azad India’s products are natural, craft based, contemporary, and affordable.

The determined, dedicated and continued initiatives enabled us to increase the base of our customers from North to South, East to West of India and in overseas as well.  We are highly enthusiastic to express our extreme cheerfulness that our hard work brought us laurels in India and abroad. We are extremely pleased to notify your customers that Azad India is motivated by its legacy. We introduced a large number of new designed products.

Azad India is a part of Maqbool Prints. The owner of Maqbool Prints was born in 1952 in Farukhabad, Uttar Pardesh into a middle – class family. Maqbool Siddiqui is one of those Indian enterpreneurs, who struggle a lot in his initial life and his entrepreneurial journey. Maqbool Siddiqui is the Founder and owner of India’s Maqbool Prints. Maqbool Prints was founded in December 1985.  Maqbool Prints is an Indian home furnishings, fabrics and ethnic products handmade by craftspeople across rural India.


Endeavour to bring all that we love about India culture to customers around the world.


We will support our community of customers, designers, artisans, farmers and entrepreneurs inspired by India.

We will give our customers products that delight them by interpreting our rich heritage and traditional knowledge, while protecting the natural environment.


Our aims are constant development of new products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which our reputation rests.

To do things the right way and follow best practice.

To ensure that we delight our customers with our products and service.

To share our Vision with our customers, suppliers, business associates and employees, so that we collectively ensure that all our actions are in service of our Guiding Principles.